Everything You Need to Know About Personal Branding

In our school courses we discuss branding very frequently. We often review strategies that companies have used in past campaigns to differentiate themselves from competitors in the industry. Have you ever thought about yourself as a brand? How do you advertise yourself? Does your online presence build a positive image for your future professional endeavors? … Continue reading Everything You Need to Know About Personal Branding

How to Craft the Perfect Elevator Speech

Most people will tell you that networking with professionals within the industry is necessary and rewarding, and they're not wrong. What they often leave out, though, is how difficult it can be to talk about yourself. How much is too much? What's really necessary? Am I being too brag-y?! Here are some tips for how to craft the … Continue reading How to Craft the Perfect Elevator Speech

6 Steps to Improve Your LinkedIn Profile

Let’s be honest, you probably haven’t updated your LinkedIn profile since you signed up. Yes, it takes time, and, no, it’s not the most fun, but you’re just going to have to bite the bullet on this one. In today’s professional world, LinkedIn could make or break your chances of getting an interview for your … Continue reading 6 Steps to Improve Your LinkedIn Profile