Can Advertising Make Positive Changes in Society?

As advertising students and professionals, we all have encountered people in our society who hate advertising and blame it for anything from violence, to over-consumerism, to obesity. But what is the power of advertising?  Can it make a positive change on these topics? As obesity has become a growing epidemic, and hot button topic, advertisers … Continue reading Can Advertising Make Positive Changes in Society?

A Non-Traditional Shift

Through out the past ten years, the advertising industry has seen a changing dynamic in the top performers in Minneapolis.  Newer agencies have developed and utilized a new method of integrated services for clients and are continuing to strengthen their innovative and creative muscles. Non-traditional agency models have begun to provide new competition for the … Continue reading A Non-Traditional Shift