As advertising students and professionals, we all have encountered people in our society who hate advertising and blame it for anything from violence, to over-consumerism, to obesity. But what is the power of advertising? Can it make a positive change on these topics? As obesity has become a growing epidemic, and hot button topic, advertisers … Continue reading Can Advertising Make Positive Changes in Society?
Through out the past ten years, the advertising industry has seen a changing dynamic in the top performers in Minneapolis. Newer agencies have developed and utilized a new method of integrated services for clients and are continuing to strengthen their innovative and creative muscles. Non-traditional agency models have begun to provide new competition for the … Continue reading A Non-Traditional Shift