Positions in an Agency You Won’t Learn About in Mad Men

If you have ever seen an episode of Mad Men, then you are familiar with the two major departments that are in an advertising agency: creative and account services. During the 60’s, when Mad Men takes place, this was true. Now, with technology advancements, there are many departments in today's agencies that were not feasible … Continue reading Positions in an Agency You Won’t Learn About in Mad Men

6 Steps to Improve Your LinkedIn Profile

Let’s be honest, you probably haven’t updated your LinkedIn profile since you signed up. Yes, it takes time, and, no, it’s not the most fun, but you’re just going to have to bite the bullet on this one. In today’s professional world, LinkedIn could make or break your chances of getting an interview for your … Continue reading 6 Steps to Improve Your LinkedIn Profile

Top 10 Takeaways from #SAS 2012

My name is Felicia Johnson, and I am currently a senior in the SJMC advertising program at the University of Minnesota. (Go Gophers!) I wanted to take the time to share some key points that I noted from the Ad2 Student Advertising Summit this past weekend. Sit back, relax, and scroll at your leisure!  After a successful Friday of … Continue reading Top 10 Takeaways from #SAS 2012

Student Advertising Summit

As a graduating senior I thought I was behind in my networking and preparation for my future career, and The Student Advertising Summit allowed me to expand my network and develop my communication skills. The opportunity to connect with professionals was the most important part of the Summit. I was able to introduce myself to … Continue reading Student Advertising Summit