The Student Ad Summit is kicking off our first contest! Post on the Student Ad Summit Facebook wall what you think the best ad campaign of 2012 was with one sentence explaining your reasoning. Attach a link of the campaign. The winner will receive free admission to the Student Advertising Summit on February 22! Make … Continue reading The Best Ad Campaign of 2012 – What’s Your Choice?
Last week, Hurricane Sandy destroyed much of the east coast, putting an abrupt halt to thousands of lives and businesses. While many companies expressed their condolences and concerns, others saw an opportunity to capitalize the storm’s newsworthy status to reach out to consumers. Clothiers Gap and American Apparel, for example, each sent tweets and e-mails … Continue reading Weathering the Storm: What We Can Learn from Marketing Mistakes during Hurricane Sandy