Everything You Need to Know About Personal Branding

In our school courses we discuss branding very frequently. We often review strategies that companies have used in past campaigns to differentiate themselves from competitors in the industry. Have you ever thought about yourself as a brand? How do you advertise yourself? Does your online presence build a positive image for your future professional endeavors? … Continue reading Everything You Need to Know About Personal Branding

Social Media linked to your Personal Brand

It’s common knowledge that social media has been growing in popularity and use. As I write this post I’m also catching up on Twitter, messaging someone on Facebook, checking in at a coffee shop I sit in on Foursquare and posting a picture of my latte on Instagram. It’s become an integral part of our … Continue reading Social Media linked to your Personal Brand