Tips for Building a Successful Resumé

We’re already at the end of January, and the Student Ad Summit is coming up soon! Within SAS, there are plenty of other opportunities for those eager aspiring advertisers to get out there and network. A crucial tool in the process is having your resumé in tip-top shape. Through this post, I’ll go over some … Continue reading Tips for Building a Successful Resumé

Weathering the Storm: What We Can Learn from Marketing Mistakes during Hurricane Sandy

Last week, Hurricane Sandy destroyed much of the east coast, putting an abrupt halt to thousands of lives and businesses. While many companies expressed their condolences and concerns, others saw an opportunity to capitalize the storm’s newsworthy status to reach out to consumers. Clothiers Gap and American Apparel, for example, each sent tweets and e-mails … Continue reading Weathering the Storm: What We Can Learn from Marketing Mistakes during Hurricane Sandy

Typography On The Web Has Now Evolved

The days of web designers having limited numbers of fonts to choose from, such as Times New Roman, Georgia and Arial, are in the past. Many of the new browsers allow web designers to use Google fonts and @Font-Face CSS rule. With this technology, web designers can now explore typography on the web more freely. … Continue reading Typography On The Web Has Now Evolved

Social Media linked to your Personal Brand

It’s common knowledge that social media has been growing in popularity and use. As I write this post I’m also catching up on Twitter, messaging someone on Facebook, checking in at a coffee shop I sit in on Foursquare and posting a picture of my latte on Instagram. It’s become an integral part of our … Continue reading Social Media linked to your Personal Brand

My Time with SAS

It was so, so terrible…that I didn’t participate with the Student Advertising Summit committee sooner! My time with the SAS has been a variable bevy of experiences. I’ve met some great people, contributed in multiple areas and felt like part of a fantastic team. This was my third time attending the SAS.   I began … Continue reading My Time with SAS