ICF Olson: A 2018 Gold Sponsor

Thank you, ICF Olson, for being a 2018 Gold Sponsor! ICF Olson, an ICF International Company, is a forward-thinking, full-service advertising agency with offices globally including Minneapolis, Chicago, New York, Toronto, and more. With four distinct agencies groups – Olson (digital and advertising services), Olson Engage (PR and social media), Olson 1to1 (loyalty and CRM), … Continue reading ICF Olson: A 2018 Gold Sponsor

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Everything You Need to Know About Personal Branding

In our school courses we discuss branding very frequently. We often review strategies that companies have used in past campaigns to differentiate themselves from competitors in the industry. Have you ever thought about yourself as a brand? How do you advertise yourself? Does your online presence build a positive image for your future professional endeavors? … Continue reading Everything You Need to Know About Personal Branding

In The Trenches: Advice For New Hires

As a recent college grad, I will honestly admit that no one quite prepared me for the big kid world of advertising. I am still learning all that advertising entails, but thought I would share the top tips I have for recent graduates/brand new hires that I have picked up on so far in my … Continue reading In The Trenches: Advice For New Hires

My Personal Networking Advice

You’ve heard everybody say it, “In order to get into advertising, you need to know people.” It’s true. You need to join organizations like AdFed and network you’re a** off. However, in today’s competitive market, the skills of networking are not enough to get your dream job right out of college. You need to be … Continue reading My Personal Networking Advice

How do you pick?

In advertising, there are many different career paths you can focus on, but how do you choose? For me, I went into my first day of college thinking I was going to be a graphic designer. To tell the truth, I didn’t realize how many other sides there are to advertising until I started getting … Continue reading How do you pick?