ICF Olson: A 2018 Gold Sponsor

Thank you, ICF Olson, for being a 2018 Gold Sponsor! ICF Olson, an ICF International Company, is a forward-thinking, full-service advertising agency with offices globally including Minneapolis, Chicago, New York, Toronto, and more. With four distinct agencies groups – Olson (digital and advertising services), Olson Engage (PR and social media), Olson 1to1 (loyalty and CRM), … Continue reading ICF Olson: A 2018 Gold Sponsor

What to Wear & Bring to #SAS2018

You’ve secured your ticket for Student Advertising Summit and you might be wondering… now what? SAS  is right around the corner, and, trust me, you’ll want to make sure you’re prepared and organized in advance. Dress for the occasion! Comfortable business casual attire is recommended. SAS is an all-day networking event, so maybe skip that … Continue reading What to Wear & Bring to #SAS2018

Carmichael Lynch: Creative, Culture, and Career.

The first thing you notice when you walk into Carmichael Lynch is the electric energy of the space. Behind the sleek, white reception desk a marquee announces in bold caps “WE HEARD YOU SINGING IN THE ELEVATOR.” As you sit in their futuristic reception chairs your eyes trace the neon, geometric shapes adorning the walls … Continue reading Carmichael Lynch: Creative, Culture, and Career.

8 Year-End Recaps You Have to See

As the end of 2015 nears and Auld Lang Syne starts to trill again, the season of reflection begins. Not only do we do this as individuals, but within pop culture as well. Here are 8 year-end recaps that you have to check out before 2016. 8. The 10 Most Watched Ads on YouTube in 2015 … Continue reading 8 Year-End Recaps You Have to See

6 Informational Interview Feels — As Told By Michelle Tanner

Whether you're an eager student or inspired professional, informational interviews have brought out the feels in all of us. Don't let these feels discourage you from doing them! The feels are normal and we all face them, so here are some feels you can expect and a few tips to tackle them—as told by America's … Continue reading 6 Informational Interview Feels — As Told By Michelle Tanner

2016 Theme: The Origin Story

Every year, the Student Ad Summit takes on a theme with a unique look and feel. Last year's theme was The Ultimate Expedition, inspired by the north woods of Minnesota. Other themes, to name just a few, have included space (The Final Frontier), the circus (The Greatest Gig on Earth), and secret agents. Yesterday was … Continue reading 2016 Theme: The Origin Story

Everything You Need to Know About Personal Branding

In our school courses we discuss branding very frequently. We often review strategies that companies have used in past campaigns to differentiate themselves from competitors in the industry. Have you ever thought about yourself as a brand? How do you advertise yourself? Does your online presence build a positive image for your future professional endeavors? … Continue reading Everything You Need to Know About Personal Branding

How to Craft the Perfect Elevator Speech

Most people will tell you that networking with professionals within the industry is necessary and rewarding, and they're not wrong. What they often leave out, though, is how difficult it can be to talk about yourself. How much is too much? What's really necessary? Am I being too brag-y?! Here are some tips for how to craft the … Continue reading How to Craft the Perfect Elevator Speech

Positions in an Agency You Won’t Learn About in Mad Men

If you have ever seen an episode of Mad Men, then you are familiar with the two major departments that are in an advertising agency: creative and account services. During the 60’s, when Mad Men takes place, this was true. Now, with technology advancements, there are many departments in today's agencies that were not feasible … Continue reading Positions in an Agency You Won’t Learn About in Mad Men