The Tech-User Types Marketers are Advertising to This Year

It’s the holiday season, which means holiday parties, tree decorating, caroling, and perhaps most importantly, gift giving (and gift receiving, of course!). Undoubtedly, a new smart phone, tablet, laptop, or other tech gadget will appear on many wish lists and shopping lists alike this year. The onslaught of new technology introduced this year offers an … Continue reading The Tech-User Types Marketers are Advertising to This Year

Networking 101

Mentoring and networking events have value in that they provide a learning and social opportunity. However the most important takeaways stem from the informational interviews, which can lead to internships or jobs.  We all know how hard it is to break away from your huddle of friends, but if you want to find an ‘in’ … Continue reading Networking 101

Managing The Christmas Creep

Thanksgiving is over, we all settled into our food comas and woke up early the next morning to bust the doors in at our favorite retailers. And with that, The Holiday Season has officially begun. But for many marketers, Christmas came early this year. In a movement that has not gone unnoticed by consumers, retailers … Continue reading Managing The Christmas Creep

The Passive, The Aggressive, and The Naïve

I walked in to what appeared to be the set of a movie. Lights set to the mood of a high-class business affair, flashes from professional photography flickered in my peripherals, and the boisterous laughs and conversation of seemingly important people engulfed me. Drink in hand, anxiously sipping, I gaze around the room. Being six … Continue reading The Passive, The Aggressive, and The Naïve

Weathering the Storm: What We Can Learn from Marketing Mistakes during Hurricane Sandy

Last week, Hurricane Sandy destroyed much of the east coast, putting an abrupt halt to thousands of lives and businesses. While many companies expressed their condolences and concerns, others saw an opportunity to capitalize the storm’s newsworthy status to reach out to consumers. Clothiers Gap and American Apparel, for example, each sent tweets and e-mails … Continue reading Weathering the Storm: What We Can Learn from Marketing Mistakes during Hurricane Sandy

Typography On The Web Has Now Evolved

The days of web designers having limited numbers of fonts to choose from, such as Times New Roman, Georgia and Arial, are in the past. Many of the new browsers allow web designers to use Google fonts and @Font-Face CSS rule. With this technology, web designers can now explore typography on the web more freely. … Continue reading Typography On The Web Has Now Evolved

Social Media linked to your Personal Brand

It’s common knowledge that social media has been growing in popularity and use. As I write this post I’m also catching up on Twitter, messaging someone on Facebook, checking in at a coffee shop I sit in on Foursquare and posting a picture of my latte on Instagram. It’s become an integral part of our … Continue reading Social Media linked to your Personal Brand

One of our own, favorite Campaign: Oreo’s “Daily Twist”

This is a favorite, successful campaign by one of our Brand Ambassadors, Katie Bromback. Lets she why/how she feels about the campaign done by Oreo and its effectiveness. OREO: Oreos are not only milk’s favorite cookie but they are MY favorite cookie too! Yes, Oreos are oh so delicious, but they also make up a … Continue reading One of our own, favorite Campaign: Oreo’s “Daily Twist”

A Non-Traditional Shift

Through out the past ten years, the advertising industry has seen a changing dynamic in the top performers in Minneapolis.  Newer agencies have developed and utilized a new method of integrated services for clients and are continuing to strengthen their innovative and creative muscles. Non-traditional agency models have begun to provide new competition for the … Continue reading A Non-Traditional Shift