Everything You Need to Know About Personal Branding

In our school courses we discuss branding very frequently. We often review strategies that companies have used in past campaigns to differentiate themselves from competitors in the industry. Have you ever thought about yourself as a brand? How do you advertise yourself? Does your online presence build a positive image for your future professional endeavors? … Continue reading Everything You Need to Know About Personal Branding

The Creative and Development Crew

For an event to go spectacular, we need a team to create promotions that become an experience not just an ad. The Creative/Development team displays their artistic skills by designing all of the marketing deliverables from posters, business cards, to the event’s website and social media presence layout. We have made this team larger this year for the … Continue reading The Creative and Development Crew

My Personal Networking Advice

You’ve heard everybody say it, “In order to get into advertising, you need to know people.” It’s true. You need to join organizations like AdFed and network you’re a** off. However, in today’s competitive market, the skills of networking are not enough to get your dream job right out of college. You need to be … Continue reading My Personal Networking Advice