The Passive, The Aggressive, and The Naïve

I walked in to what appeared to be the set of a movie. Lights set to the mood of a high-class business affair, flashes from professional photography flickered in my peripherals, and the boisterous laughs and conversation of seemingly important people engulfed me. Drink in hand, anxiously sipping, I gaze around the room. Being six … Continue reading The Passive, The Aggressive, and The Naïve

Weathering the Storm: What We Can Learn from Marketing Mistakes during Hurricane Sandy

Last week, Hurricane Sandy destroyed much of the east coast, putting an abrupt halt to thousands of lives and businesses. While many companies expressed their condolences and concerns, others saw an opportunity to capitalize the storm’s newsworthy status to reach out to consumers. Clothiers Gap and American Apparel, for example, each sent tweets and e-mails … Continue reading Weathering the Storm: What We Can Learn from Marketing Mistakes during Hurricane Sandy

Typography On The Web Has Now Evolved

The days of web designers having limited numbers of fonts to choose from, such as Times New Roman, Georgia and Arial, are in the past. Many of the new browsers allow web designers to use Google fonts and @Font-Face CSS rule. With this technology, web designers can now explore typography on the web more freely. … Continue reading Typography On The Web Has Now Evolved

Social Media linked to your Personal Brand

It’s common knowledge that social media has been growing in popularity and use. As I write this post I’m also catching up on Twitter, messaging someone on Facebook, checking in at a coffee shop I sit in on Foursquare and posting a picture of my latte on Instagram. It’s become an integral part of our … Continue reading Social Media linked to your Personal Brand

One of our own, favorite Campaign: Oreo’s “Daily Twist”

This is a favorite, successful campaign by one of our Brand Ambassadors, Katie Bromback. Lets she why/how she feels about the campaign done by Oreo and its effectiveness. OREO: Oreos are not only milk’s favorite cookie but they are MY favorite cookie too! Yes, Oreos are oh so delicious, but they also make up a … Continue reading One of our own, favorite Campaign: Oreo’s “Daily Twist”

A Non-Traditional Shift

Through out the past ten years, the advertising industry has seen a changing dynamic in the top performers in Minneapolis.  Newer agencies have developed and utilized a new method of integrated services for clients and are continuing to strengthen their innovative and creative muscles. Non-traditional agency models have begun to provide new competition for the … Continue reading A Non-Traditional Shift

Meet our Brand Ambassadors

Last week we introduced you to our Social Media team and this week you get to meet our Brand Ambassadors! These are the students that promote SAS on their home University campuses recruiting attendees to come to the annual event. This is just the beginning of our BA team. We are always recruiting more students … Continue reading Meet our Brand Ambassadors

My Time with SAS

It was so, so terrible…that I didn’t participate with the Student Advertising Summit committee sooner! My time with the SAS has been a variable bevy of experiences. I’ve met some great people, contributed in multiple areas and felt like part of a fantastic team. This was my third time attending the SAS.   I began … Continue reading My Time with SAS

Advertising Internship

My name is Steph Dentinger and I am a junior at the University of Minnesota. I am majoring in both Advertising and Communication Studies, and I am the Account Management and Event Planning Intern for the 2012 Student Advertising Summit. With less than a month to go before the Student Advertising Summit takes place, I … Continue reading Advertising Internship