2016 Theme: The Origin Story

Every year, the Student Ad Summit takes on a theme with a unique look and feel. Last year's theme was The Ultimate Expedition, inspired by the north woods of Minnesota. Other themes, to name just a few, have included space (The Final Frontier), the circus (The Greatest Gig on Earth), and secret agents. Yesterday was … Continue reading 2016 Theme: The Origin Story

Everything You Need to Know About Personal Branding

In our school courses we discuss branding very frequently. We often review strategies that companies have used in past campaigns to differentiate themselves from competitors in the industry. Have you ever thought about yourself as a brand? How do you advertise yourself? Does your online presence build a positive image for your future professional endeavors? … Continue reading Everything You Need to Know About Personal Branding

6 Steps to Improve Your LinkedIn Profile

Let’s be honest, you probably haven’t updated your LinkedIn profile since you signed up. Yes, it takes time, and, no, it’s not the most fun, but you’re just going to have to bite the bullet on this one. In today’s professional world, LinkedIn could make or break your chances of getting an interview for your … Continue reading 6 Steps to Improve Your LinkedIn Profile

Ringmasters Advice

Last week we held our Opening Act event to kick off pre-registration, which is now open!  This week we give you the experience from our event by an attendee and SAS Committee Member, Elizabeth Nelson: As advertising students prepare for the grandest networking gig, (the Student Ad Summit of course) the Opening Act provided spectators … Continue reading Ringmasters Advice

Can Advertising Make Positive Changes in Society?

As advertising students and professionals, we all have encountered people in our society who hate advertising and blame it for anything from violence, to over-consumerism, to obesity. But what is the power of advertising?  Can it make a positive change on these topics? As obesity has become a growing epidemic, and hot button topic, advertisers … Continue reading Can Advertising Make Positive Changes in Society?