Optimize Social Media: A 2018 Gold Sponsor

Thank you, Optimize Social Media, for being a 2018 Gold Sponsor! Optimize Social Media, Inc. is a rapidly growing company based in Oakdale, MN, that specializes in all aspects of social media marketing including setup, maintenance, and design for businesses and corporate entities like Bridgestone, NAPA AutoCare, Minnesota Veterinary Medical Association, and more. With a … Continue reading Optimize Social Media: A 2018 Gold Sponsor

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Why You Should Register For #SAS2018

So, you've heard that the Student Advertising Summit is happening soon. Like, Friday  (February 23rd) soon. You might have heard a friend of a friend mentioning #SAS2018 in passing because they attended last year, or maybe a professor or mentor is recommending you attend. You're thinking about attending, but you're wondering is it worth it? … Continue reading Why You Should Register For #SAS2018

ICF Olson: A 2018 Gold Sponsor

Thank you, ICF Olson, for being a 2018 Gold Sponsor! ICF Olson, an ICF International Company, is a forward-thinking, full-service advertising agency with offices globally including Minneapolis, Chicago, New York, Toronto, and more. With four distinct agencies groups – Olson (digital and advertising services), Olson Engage (PR and social media), Olson 1to1 (loyalty and CRM), … Continue reading ICF Olson: A 2018 Gold Sponsor

Carmichael Lynch: Our 2018 Platinum Sponsor

Thank you, Carmichael Lynch, for being our one and only 2018 Platinum Sponsor! Carmichael Lynch is a full-service creative agency within the IPG Global Network and located in the heart of downtown Minneapolis. They’re in the business of unfair ideas. You know the ones. The ideas you wish you would have thought of that give … Continue reading Carmichael Lynch: Our 2018 Platinum Sponsor

What to Wear & Bring to #SAS2018

You’ve secured your ticket for Student Advertising Summit and you might be wondering… now what? SAS  is right around the corner, and, trust me, you’ll want to make sure you’re prepared and organized in advance. Dress for the occasion! Comfortable business casual attire is recommended. SAS is an all-day networking event, so maybe skip that … Continue reading What to Wear & Bring to #SAS2018

Carmichael Lynch: Creative, Culture, and Career.

The first thing you notice when you walk into Carmichael Lynch is the electric energy of the space. Behind the sleek, white reception desk a marquee announces in bold caps “WE HEARD YOU SINGING IN THE ELEVATOR.” As you sit in their futuristic reception chairs your eyes trace the neon, geometric shapes adorning the walls … Continue reading Carmichael Lynch: Creative, Culture, and Career.

Everything You Need to Know About Personal Branding

In our school courses we discuss branding very frequently. We often review strategies that companies have used in past campaigns to differentiate themselves from competitors in the industry. Have you ever thought about yourself as a brand? How do you advertise yourself? Does your online presence build a positive image for your future professional endeavors? … Continue reading Everything You Need to Know About Personal Branding