6 Steps to Improve Your LinkedIn Profile

Let’s be honest, you probably haven’t updated your LinkedIn profile since you signed up. Yes, it takes time, and, no, it’s not the most fun, but you’re just going to have to bite the bullet on this one. In today’s professional world, LinkedIn could make or break your chances of getting an interview for your dream job.


It’s overwhelming, I know. So where should you start? I’ve compiled 6 simple steps to start improving your LinkedIn profile.

  1. Turn Off Your Activity When Updating Your Profile

When you’re revamping your profile, you don’t want your connections to get an update for each one of your updates. This is usually found on the right-hand side of your profile under “Notify your network?” or on the Privacy and Settings page. When you’re done, don’t forget to turn it back on so that everyone will see when you get a new job or add a new skill.

  1. Get a Custom URL

It looks more professional, and it’s easier to share or add to a resumé. Your URL is near the Contact Info tab. Click “Edit” next to the URL and (ideally) add your name.

  1. Take a Professional Profile Photo

No, a selfie doesn’t count. If you can’t afford a professional headshot, ask a friend that you trust with a camera! It should be professional and classy, but should also showcase your personality. Use a tool like PhotoFeeler to get unbiased feedback on your new photo.

  1. Compose Job Descriptions Thoughtfully

The professionals and recruiters with whom you connect will most likely be skimming through your profile. Make it easy for them with short, succinct descriptions. Additionally, don’t use the present tense in jobs you’re no longer doing. This seems silly, but it’s better for everyone in the long run.

  1. Avoid Buzzwords, Everyone Else is “Responsible” Too

You can be more creative. I believe in you.

  1. Add Media, Projects, Volunteer Experiences, and Languages

These showcase your unique skills and give more perspective as to who you are and what you do. Ultimately, they make you stand out in a sea full of text-only profiles.

BONUS: Join the Ad2 Student Advertising Summit (Minneapolis) group to stay up-to-date with everything SAS!


Written by PR/Social Media Intern: Kelsey Anderson


Main Source: The Muse

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