Why YOU Should Join Ad2

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As an aspiring young professional, it is often hard to find the “in” into an industry. But there are organizations that help you network, learn, outreach, and gain experience, and why wouldn’t you want to be a part of that? Ad2 is a segment of AdFed which was created in 1906 as the Minneapolis Publicity Club. Hosting events such as agency tours, The Show, Women’s Business Panel, and 32 Under 32, there are lots of opportunities to see what advertising and marketing looks like in Minneapolis.

Through AdFed, there are mentoring events that allow students to meet various professionals in more personalized settings. This is a great time to ask questions, pick their brain, and get a taste for the advertising and marketing industries, whether it be at an agency, a corporation or a boutique shop. Mixing in fun with function, Ad2 is an inexpensive investment for your future to help you meet your next co-worker, boss, or employee while also making wonderful memories in the meantime. 

From my personal experience, it can be a bit intimidating to attend one of these events. Sometimes it seems like everyone knows someone or that you represent the “lowest on the totem pole” out of everyone in the room. After feeling like that person at my first few events, let me tell you that even though it may feel like it, none of those things are true. By being that person who is taking a leap of faith, and having courage to go to those events, you are actually smart, savvy, and a step ahead of others who may have thought, “I don’t want to go because [insert negative thoughts].”

The connections that you make at these events can lead to informational interviews, job opportunities, or just another familiar face at the next event. Regardless of what you hope to achieve by attending these events, there is something for everyone. If you want to get hired, meet new people, or better understand the field of advertising and marketing in Minneapolis, you will be in the right place. As the saying goes, ‘you get what you give’ and you should start by joining Ad2. The getting is possible if you take the risk to give a little. 

“Ad Fed exists to help grow “Those Who Make” in the ad industry, by providing relevant speakers, great network experiences and educational resources,” said Tony Biel, President of AdFed. “Make your mark on the Minnesota ad community by being part of the professional group that’s doing all the right things, for all the right reasons. Stay relevant and increase your value professionally.”

Become a member today at www.adfed.org.

Written by Megan Howe, PR/Social Media Intern

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