The Creative and Development Crew

For an event to go spectacular, we need a team to create promotions that become an experience not just an ad. The Creative/Development team displays their artistic skills by designing all of the marketing deliverables from posters, business cards, to the event’s website and social media presence layout. We have made this team larger this year for the first time having a Development lead and intern. These two will help the team increase digital presence focusing on the digital web; social media sites and event web page. Every year we strive to be more inventive and this year we are pushing to step out of our creative boundaries.

Remember this amazing team of seven are the people who designed and developed the posters you will see on campus, the power points presented in classrooms, and the web site for 2013. Keep looking to hear about our theme for the next year Student Ad Summit!

Dan Erickson

My name is Dan Erickson and I am this year’s Creative Lead. Last December, I graduated from the University of Minnesota with a degree in strategic communications and a minor in design. I am currently a graphic design intern at Padilla Speer Beardsley.

I have attended SAS three times — twice as a student and last year as a creative intern. I am extremely excited to work with this year’s team!

An interesting fact about me is that I have the words “Look Up” tattooed on my left foot. It’s a constant reminder to keep my head up and move forward, never dwelling on the past — no matter what happens. This motivation and optimism has helped me get where I am today — especially in the ad industry.

Amy Broekema

I am a 2011 graduate of Minneapolis Community and Technical College and currently hold a position as an Associate Digital Developer at Periscope. This is where I met Peter Kruger who introduced me to SAS and encouraged me to be the Development Lead mentoring a student.

When I’m not at work, I’m usually at a practice or event with the North Star Rollergirls where I play for the Delta Delta Di. We each have a derby name that we go by and mine is “R.I.P.unzel” for my long hair.


Katlyn Hovland

Hey all! I recently graduated with my Bachelor’s of Science Degree in Graphic Design from The Art Institutes International, Minnesota in June 2012. Since graduation I have been working with a start-up company called Eatiply and have been obtaining many freelance projects to more freely develop my design skills. After my experience as a contract designer for Sevnthsin, I have been extremely interested in expanding my understanding for web and mobile apps.

Last year I attended SAS for the first time and my attendee experience lead me wanting to fully engage with the event this up-coming year. I am happy to come on board as the Digital Design Intern. Just what I was hoping for!

A little about me, I’m a want to be an acoustic musician. In my down time you can find me dabbling on my guitar, “Marilyn.” Fall is my favorite season, I crave bonfires, and sunflowers are definitely my flower of choice!

Keely Stigen

Hello, meet the new 2012 SAS Web Developer intern! I have been chosen, and excited to be able to work with a great team. Mike Arney highly recommended SAS because of the networking and portfolio building opportunities.

I recently graduated Century College this past May 2012 with an Associates Degree in Visual Communications Technology: Interactive Media.  I choose interactive media because I loved the concept of bringing design to life by adding interactivity.

SAS will be my second internship. This past summer I had the awesome opportunity to intern as a front-end web developer and graphic designer for Happy Dog Web Productions, a local web design company in the Twin Cities.

Fun fact about Keely! My music of choice while designing is the Horse Feathers Pandora station to create the perfect atmospheres when working on projects.

Katie Joyce

Hi! I am a recent graduate from Iowa State University with a Bachelor’s of Fine Arts in Graphic Design and a Business minor. I am currently freelancing for many different companies while enjoying the so called “excitement” of the job search.

I am probably one of the only committee members who has never been to an actual SAS event. I heard about this wonderful event and opportunity while attending an Ad Fed event this spring. I look forward to being the Print Creative Intern this year and working with a wonderful group of people.

Other than having a passion for anything creative, I love discovering new places. Traveling has become an addiction ever since I studied abroad in Italy last fall! Next on my list is going west to the Redwood Forest.

Molly Augustin

Salutations! I graduated from the University of Minnesota this past spring with a degree in advertising. I was involved with the National Student Advertising Competition as the Lead Creative my senior year and am pursuing a career in copywriting. My involvement with SAS came to fruition through some of my connections within NSAC, which I couldn’t be more thrilled to be a part of.

Many know me as “that quirky, tall girl” with a knack for vernacular. I also have poor hand-eye coordination, but that’s neither here nor there – and, it doesn’t stop me from writing copy. I am a black bean burger connoisseur, Seinfeld enthusiast, and strong advocate of the leg guitar. (No hard feelings if you aren’t familiar with that last one.)

Christa Kramer

Hi folks! Receiving my degree in Communications & Journalism with an emphasis in Advertising and a minor in Psychology is just a small part of who I am.  Currently, I am in my last year at the University of St. Thomas and can’t wait to see what the advertising world has to offer.

Thanks to the head of SAS and my university, I found myself attending this event for the past few years. This year, I decided to look deeper into being a part of the Ad 2/SAS team and that is where I find myself now- SAS’ Copywriting Intern.

Fun Fact: I have lived in three states-Minnesota, Colorado, and Michigan. Like Colorado, indifferent about Michigan, but Love Minnesota.

-Written By: Trina Severson

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