Stand Out After Student Advertising Summit

Hi SAS-goers!  It’s SAS committee intern Laura Fitzpatrick here, or you may know me better as “@studentadsummit” (the girl behind the Twitter account).  I attended SAS in 2011 and left with unleashed enthusiasm for the industry and momentum to learn more.

After reading through the surveys and your feedback about Student Advertising Summit 2012 it’s obvious that so many of you left with some similar feelings of invigoration.  So what are you going to do about it?  Here are a few ways to feed your post-SAS curiosity and STAND OUT after SAS.

1.  Follow Up With Your Connections

Ask for informational interviews and build your network.  The speakers and roundtable professionals who came to SAS volunteered because they enjoy sharing their time and knowledge with young professionals like YOU.  They’re complimented and thrilled when you reach out and even more impressed when you actually meet up.  Asking questions is the only way you’re going to get answers.

2.  Immerse Yourself In Experiences 

If you’re not a member, JOIN AdFedMN/Ad2.  However, don’t just do something because I told you so, find value in your involvement.  Go to the networking events and volunteer on the committees.

I’ve gained so much more than a “résumé filler” from my experience as the Public Relations & Social Media Analytics Intern on the SAS committee.  I would like to give a big thanks to the PR team who provided such phenomenal mentorship in addition to countless opportunities for me to share and implement my own ideas.  A big thank you also goes out to the co-coordinators Sarah and Andrea who have truly created a great growing/learning experience for all the interns on the committee.  Thank you for the organizing, agenda-writing, late nights, check lists, and planning that you put into the wonderfully successful 2012 Student Advertising Summit.

After being on the SAS committee I’ve learned that the experiences with committees and events help you solidify your network with connections that are more than businesses cards sitting on your desk.  Every experience is yours for the taking.  Go into everything like a sponge and absorb it all; the advice, the connections, and the passion that the industry exerts.

Advertising not your thing?  Look for other organizations that provide you with volunteer and networking opportunities.  I’ve found enriching experiences volunteering with and attending events by Minnesota Interactive Marketing Association (MIMA), which is FREE to join if you are a student.

3.  Become A Force To Be Reckoned With

You heard this time and time again at the event; BRAND YOURSELF.  Find your passion and make it happen.  Show people what you know and why you know it.  Start blogging, tweeting, interacting, networking, and speaking to your interests in whichever way fits you best.  You don’t have to create a website, but you do need to find a way to share your work, knowledge, and passion.

I’ve loved tweeting at, retweeting, and responding to all you @studentadsummit followers on Twitter!  If you’d like to get in contact with me feel free to follow me on my other Twitter identity @_Lfitzpatrick_ or shoot me an email

Keep it real,

Laura Fitzpatrick

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