Advertising Internship

My name is Steph Dentinger and I am a junior at the University of Minnesota. I am majoring in both Advertising and Communication Studies, and I am the Account Management and Event Planning Intern for the 2012 Student Advertising Summit. With less than a month to go before the Student Advertising Summit takes place, I decided that this is a good time to reflect back on my experience as an intern for the event.  It has been by far one of the most educational experiences in advertising I have received in college, and I am so happy I have had the opportunity to be involved in it. Here are a few key takeaways I’ve learned about having an internship in the advertising industry thus far:

  • Always expect the unexpected.  Although you can try as hard as you can to ensure that everything will go as planned, things will change and you have to learn to go with the flow and have a tolerance to ambiguity.

  • No one is going to hold your hand in the real world. Being one of the youngest people on the committee and especially through attending the University of Minnesota on a campus with over 50,000 people, I’ve learned that if you want something to get done, you need to be proactive and motivated in order to accomplish things.  While you can’t expect someone to guide you through every decision you will have to make, never be afraid to ask questions along the way.  Especially when it comes to the job search; be proactive and know that it is up to you to achieve what you want in life.

  • Always stay connected and organized. Having your four different e-mail accounts linked to your phone, checking your email obsessively every day, having a detailed planner, and making lists is necessary. You need to be accessible and on top of things when your team needs you.

  • Step out of your comfort zone. Whether it be dancing in a flash mob for the SAS, public speaking, reaching out to sponsors, or scheduling an informational interview; you have to experience a little bit of discomfort in order to gain success. You can miss out on great opportunities if you are too afraid to try.

The SAS has been an amazing learning experience and has provided hands on learning with and next to professionals.  It is going to be a great event that you do not want to miss.  I look forward to meeting you all on March 2nd!

Steph Dentinger

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