Typography On The Web Has Now Evolved

The days of web designers having limited numbers of fonts to choose from, such as Times New Roman, Georgia and Arial, are in the past. Many of the new browsers allow web designers to use Google fonts and @Font-Face CSS rule. With this technology, web designers can now explore typography on the web more freely.

One of the newest typography trends on the web is responsive type. This means that the type adapts to your screen’s resolution size. In other words, your type will scale proportionately whether you are using your cell phone, iPad or iPad Mini. Just a few years ago, we didn’t have this luxury. The type would either be too big for your small mobile screen or much too small for your computer monitor.  On the back-end of web design, the coder uses media queries to achieve responsive type.

There have been two major font style trends all over the web: slab serif fonts and handwritten fonts. The reason why slab serif fonts are a popular choice on the web is because they are bold and easy to read.  Handwritten fonts are the other typeface that is very popular among web designers. Most businesses have a website these days and brands want to stand out. A great way brands can do this is by using handwritten fonts on their websites. Handwritten fonts on the web are used by brands to define their personality.

Large fonts on the web have been a big trend in the past year. Large fonts are easier to read on the screen, but that is not the only reason why this large font trend has taken place. Large fonts have become a style of design on the web. Web designers are literally painting with words. They are letting the headlines and words be the heroes of their website designs. This leads into another big trend on the web, which is minimalism.

Much of web typography has been big and bold with a nice contrasting simple background (minimalistic background). But not only is there white space in the background. Many web designers have increased white space in between lines of text (increased leading in the terms of print design). This trend is not only a visually appealing design, but it also makes text easier to read on the screen.

Technology has finally allowed web designers more creativity with typography. As we all know, trends come and go. New trends will come about. I cannot wait to see what the future has in store for web typography. The possibilities are endless.

-Written By: Melissa Kenney

Brand Ambassador

Senior at SCTCC

Advertising Communications and Design, Advertising Web Desing

To check out where I received information and read more, take a look at the links listed below.

@Font-Face

Google Fonts

NetMagazine

99 Designs

Blue Grass

Categories: Brand Ambassor, Interns, Student Ad Summit, Uncategorized | Tags: , , , , , | 1 Comment

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One thought on “Typography On The Web Has Now Evolved

  1. Very interesting. Not having a very creative mind myself, I never thought about how typography is used to convey certain messages. 10/10 would read again.

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