Fitting into the Circus

Feedback on the Student Ad Summit, February 22, from an attendee:

Last week I made the journey from University of Wisconsin – Green Bay to the 2013 Student Ad Summit, on the University of Minnesota – Twin Cities campus. This was my first time attending the event, and I was unsure what to expect. This uncertainty was mostly due to my more PR-centric academic background (but also the fact I’ve never been in a room with that many Vikings fans before…) My reservations faded when the first keynote speakers, Rocky Novak and Aki Spicer of Fallon took the stage. Their words resonated with me.

“Technology fades, behavior sticks,” Rocky Novak shared. “Digital doesn’t matter, people do.” I was pleased to see that core concepts such as these resonated across subject matter.

Throughout the day, through speaking with professionals and even touring an Ad Agency (which was super exciting) I learned a lot about the advertising world, and began to piece together how my talents could fit into the “circus” that is the world of advertising! I also received valuable insights on job searching, networking, and so much more from the many gracious professionals that I interacted with.

The Student Ad Summit was an excellent opportunity for students to have an intimate view into the world of advertising and to connect with peers and professionals in the field. I would highly recommend attending the event to students in the field! Plus, there were bagels and a hashtag— what more can you ask for in an event?

jena richterJena Richter
Senior at UW – Green Bay
Communication: Public Relations and Electronic Media
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Thank You Miami Ad School

On behalf of the Student Advertising Summit planning committee, its constituents and all attendees; we graciously thank Miami Ad School for their involvement and generosity as a GOLD sponsor!

Miami_Ad_School

Take a look at what Miami Ad School has to offer!

Miami Ad School prepares people for today’s world of advertising. Taught by professionals and experts in their field, the students have hands on learning with top creatives and strategists at each and every school as well as the opportunity to travel the world and work within agencies in our two year program making the real world their classroom.

We offer a two-year portfolio program, a master’s program, 3-month Boot Camps in Account Planning or Communication Planning and shorter workshops called Miami Ad School PRO- learn more about our workshops and seminars for advertising professionals at miamiadschoolpro.com.

With schools in Miami, Minneapolis, San Francisco, Hamburg, Madrid, Sao Paulo, Berlin, Istanbul, New York, Mexico City, Buenos Aires and Sydney, it truly is a global experience.

Specialties:

Art Direction, Copywriting, Digital Design, Photography, Account Planning, Communication Planning, Workshops for Working Professionals

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Thank You Big Shoes Network

On behalf of the Student Advertising Summit planning committee, its constituents and all attendees; we graciously thank Big Shoes Network for their involvement and generosity as a Bronze sponsor!

Logo.Check out what Big Shoes Network has to offer!

Big Shoes Network is a job board and resource for entry- to senior-level professionals that work in advertising, communications, graphic design, marketing, public relations, social media, and web design & development.

All of the internships and jobs posted on BSN are located in Illinois, Minnesota and Wisconsin. To learn more about our job posting packages, please contact Jeff Carrigan at jeff@bigshoesnetwork.com or 414-962-4222 (Wisconsin) or 312-810-8772 (Illinois). Thank you for your consideration.

Specialties
Advertising, Communications, Digital, Graphic Design, Interactive, Marketing, Public Relations, Social Media, and Web Design & Development.

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Thank You MIMA

On behalf of the Student Advertising Summit planning committee, its constituents and all attendees; we graciously thank MIMA for their involvement and generosity as a Bronze sponsor!

See what MIMA has to offer!

MIMA

Founded in 1998, the Minnesota Interactive Marketing Association (http://mima.org) is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,200 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability. MIMA believes fundamental changes in technology and culture have transformed business, and it is MIMA’s role to connect, illuminate, and partner with members and guests to elevate the quality of marketing practiced, the image, and talent available in Minnesota to the rest of the world – to challenge the status quo – to inspire innovation and fuel relevant change that benefits our membership in their professional and personal lives.

Specialties

Marketing, Interactive, Advertising, User Experience, Design, Technology, Development, Non-Profit

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Ringmasters Advice

Last week we held our Opening Act event to kick off pre-registration, which is now open!  This week we give you the experience from our event by an attendee and SAS Committee Member, Elizabeth Nelson:

As advertising students prepare for the grandest networking gig, (the Student Ad Summit of course) the Opening Act provided spectators information from an industry expert, Matt Doherty, an agency tour, discounted SAS ticket and even Qdoba. FRWD graciously sponsored the event and even let spectators tour their unique space with founder, John Grudnowski.

One of the Co-Directors of  SAS, Alaura Krueger introduced Matt Doherty with some of her useful industry tips. Her grand advice was to meet someone new when networking and know what you want to say. Whether it is a one-liner about yourself or a quick one-minute speech, try to be memorable. Matt, the Director of Shopper and Mobile at FRWD, continued to thrill the audience with his charm and even quoted performer “J. Timberlake.” To be able to perform in the juggling act of this industry, he explained that leveraging your own experiences and communicating them is crucial to be a success. Make the most of your experience by going beyond the paycheck to do something and stand out. Always try to evolve, because complacency is the devil. One spectator of this event from University of Wisconsin-River Falls, Amber Johnson, said her favorite advice from Matt was to “make yourself irreplaceable in your career.”  Advertising spectators are in luck, the Student Advertising Summit is approaching on February 22nd to learn skills to become irreplaceable.  Don’t miss this ballyhoo!

SAS Registration

elizabeth nelsonWritten by: Elizabeth Nelson

Brand Ambassador

University of Wisconsin – River Falls

Junior: Marketing Communications

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Can Advertising Make Positive Changes in Society?

As advertising students and professionals, we all have encountered people in our society who hate advertising and blame it for anything from violence, to over-consumerism, to obesity. But what is the power of advertising?  Can it make a positive change on these topics?

As obesity has become a growing epidemic, and hot button topic, advertisers have begun to weigh in on the issue. Coca-Cola, a huge player when it comes to the obesity debate, and their new ad attempting to tackle the issue, as well as Blue Cross Blue Shield of Minnesota’s “Today is the Day” campaign have both made quite a splash in the news media.

In their ad, Coke addresses the issue of obesity and “their industry’s role” in obesity, without ever taking more than a mere shred of responsibility. I think AdWeek described the ad best as “[spinning] the issue so many different ways that it’s difficult not to see all of them as thinly veiled attempts at manipulation.” (AdWeek’s Ad of the Day: Coca-Cola) This kind of spinning, blame shifting ad filled with vague promises is not the kind of advertising that makes changes, it isn’t the kind of advertising that makes advertisers, or consumers excited.

Meanwhile, Blue Cross Blue Shield has taken the opportunity to create a campaign that has gotten people talking. The “Today is the Day” commercials, created by local Minneapolis agency Mono, have not sugar coated anything about obesity in our country and in their honesty have created a conversation where parents can look at themselves and consider the impact of their choices on their children’s future. This approach has been criticized nationally for being too aggressive, but Blue Cross Blue Shield stands by the ads and the conversation they prompt. (Washington Post)

That is good advertising done well. That kind of honest message carefully created to really make a difference is what makes me proud to claim this industry as my future. Because I believe advertising, when done well and focused on the people on the other side of the screen, is powerful.

EPetersWritten By: Emily Peters

University of Minnesota – Advertising/Strategic Communication

Brand Ambassador

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Thank You to all of our InKind Sponsors!

On behalf of the Student Advertising Summit planning committee, its constituents and all attendees; we graciously thank the following companies for their involvement and generosity as our esteemed InKind Sponsors!

See what Metro Transit has to offer!

Metro Transit is the transportation resource for the Twin Cities, offering an integrated network of buses, light rail and commuter trains as well as resources for those who carpool, vanpool, walk or bike. It is working to add a light-rail link between downtown Minneapolis and downtown St. Paul as well as developing enhanced express bus service throughout the region.

Facebook | Twitter

See what INSTASHARE has to offer!

Image

The Details:

We all know how hard it is to get just ONE lasting positive impression on potential customers. Even with all the different marketing platforms we use it’s never a guarantee. We go through dozens of media channels, spend thousands of dollars all for something so simple.

What if, you could use your current customers to do this for you. People who have already been to your event, eaten at your restaurant etc  now works with you. We could use them to advertise a message to their friends. An impact much more effective then anything we could create.

This sounds a lot like a referral… let’s keep going.

Then what if I told you that you could amplify this referral to hundreds even thousands of people?

Listening yet?

I’ll tell you how you can – it’s called INSTASHARE

Who We Are:

INSTASHARE was started by a group of young entrepreneurs who knew the power of social media and sought to find a new way to utilize its potential through powerful brand experiences. This is our solution.​

​We take people at your event, give them an incentive to advertise, aka ‘post photos’ of your brand/event through social media ​and further expand your reach.

Your current customers/guests’ are now marketers for you. By using your custom hashtag at the event, you will now​ be advertising to hundreds.. eh.. more like thousands of people – through the powerful channel of referrals.​

InstaShare provides your customers/guests at these events with that incentive to promote YOUR BRAND.

Not only do you target your guests friends and followers but also your current customers. With InstaShare you will provide each one of your guests a printout of the photo they captured at your event.

​Easy. Innovative. Effective.

See what the Minnesota Daily has to offer!

The Minnesota Daily is an independent, student-produced newspaper on the Twin Cities campus of the University of Minnesota. The paper is published Monday thru Thursday during the fall and spring, and on Wednesdays during the summer.

A non-profit corporation with tax-exempt status, The Daily operates as a training institution, governed by a Board of Directors, who each year select an editor-in-chief, business operations officer and president to run the newspaper as the Office of the Publisher.

More than 100 years old, The Daily has grown from a small arts weekly founded near the 19th century’s close to become one of the nation’s largest college newspapers, and one of the very few that are entirely student-operated. Though a portion of The Daily’s funding comes from a fee assessed to all students on campus taking classes full-time, the majority of its publishing costs are covered by selling advertisements.

Specialties

news, advertising, marketing, nonprofit

LinkedIn | Facebook | Twitter

See what Jay Larson Photography has to offer!

A ravenous appetite for collaboration, mindscapes, and the wild.

Specialties:

Typesetting, photoshoots: portraits and product, print production, image retouching, motion graphics, interactive design.

Flickr | LinkedIn | Twitter

See what Satori Photography has to offer!

“Satori” ( sä-tôr′ē ):
Meaning, “instant awakening”, is stated to be a direct experience of intuitive enlightenment or illumination.

“Photography” (fə-tŏg’rə-fē):
Derived from the Greek words phos (“light”), and graphi (“paintbrush”), together meaning “drawing with light”

Put those together… Satori + Photography= Our philosophy :)

To us, ”instant awakenings” are those “Ah-ha” moments… when you get a glimpse of enlightenment or awareness… you feel awake, alive, & humbled for the important things in life!

As photographers and artists we are aware that time is an illusion which quickly goes by in the blink of an eye. But with the click of the camera we are able to freeze those precious moments for people to cherish forever.

We thrive off others’ characters and are passionate about capturing authentic expression. Photography has its own language, it speaks for itself. No words can describe how drawing with light can capture a throaty chuckle that you can actually hear, an emotion you can truly feel or the precious innocence of a child in their own element.

We believe in investing in the now; by investing in the now…in the present, you are also investing in the future… as well as your past. We care about giving you and your loved ones a gift that lasts a lifetime… and then some!

We are honored that you have considered us to be a part of capturing your monumental life moments.

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Thank You Periscope

On behalf of the Student Advertising Summit planning committee, its constituents and all attendees; we graciously thank Periscope for their involvement and generosity as our only PLATINUM sponsor!

Periscope

Take a look at what Periscope has to offer!

A fiercely independent creative company driven by a simple mission: do things people love.

Periscope, the largest independent agency in the Twin Cities with offices in Minneapolis, Toronto, Hong Kong and Delhi, has 475 employees and $475 million in annual billings. Periscope’s diverse and impressive client roster includes leading local, national and international clients across a wide range of industries. For more information, visit http://www.periscope.com.

Specialties

Periscope’s wide range of services includes Insight & Innovation, print & broadcast advertising, digital marketing, social media, collateral, in-store & package design, direct marketing, experiential & events, graphic services, media planning & buying, and loyalty.

LinkedIn | Facebook | Twitter

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Thank You FRWD Co.

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On behalf of the Student Advertising Summit planning committee, its constituents and all attendees; we graciously thank FRWD Co. for their involvement and generosity as a GOLD sponsor!

Take a look at what FRWD Co. has to offer!

FRWD blends Strategy Consulting with agency execution teams, empowering clients and enabling greater results at scale to move them forward.

Big vision and big business results, we believe, are possible with the right approach to guide your interactive marketing initiatives. From UX and site design to programming and social media, we create web strategies and interactive experiences using emerging technologies for your success. In short, we can help you bridge the gap between your online and bottom line goals.

Specialties

Paid search strategy and management, Display planning and management, Social media planning and management, Mobile strategy and management, Affiliate strategy and management, Interactive Programming, Design/Animation/Illustration, Mobile & Social Game Development

LinkedIn | Facebook | Twitter

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Thank You KNOCK

On behalf of the Student Advertising Summit planning committee, its constituents and all attendees; we graciously thank KNOCK, inc for their involvement and generosity as a GOLD sponsor!

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Take a look at what KNOCK, inc has to offer

A CREATIVE AGENCY DRIVEN BY STRATEGY, CULTURE AND DESIGN. 

BRAND STRATEGY
Communication Strategy | Consumer Insights | Trend Curation | Social and Media Strategy

ADVERTISING
Broadcast | Print | Out of Home | Promotions | Copywriting

DESIGN
Brand Identity | Illustration | Environmental Design | Digital | Packaging | Photo Art Direction | Video Production | 3D Visualization

LinkedIn | Facebook | Twitter

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