Feedback on the Student Ad Summit, February 22, from an attendee:
Last week I made the journey from University of Wisconsin – Green Bay to the 2013 Student Ad Summit, on the University of Minnesota – Twin Cities campus. This was my first time attending the event, and I was unsure what to expect. This uncertainty was mostly due to my more PR-centric academic background (but also the fact I’ve never been in a room with that many Vikings fans before…) My reservations faded when the first keynote speakers, Rocky Novak and Aki Spicer of Fallon took the stage. Their words resonated with me.
“Technology fades, behavior sticks,” Rocky Novak shared. “Digital doesn’t matter, people do.” I was pleased to see that core concepts such as these resonated across subject matter.
Throughout the day, through speaking with professionals and even touring an Ad Agency (which was super exciting) I learned a lot about the advertising world, and began to piece together how my talents could fit into the “circus” that is the world of advertising! I also received valuable insights on job searching, networking, and so much more from the many gracious professionals that I interacted with.
The Student Ad Summit was an excellent opportunity for students to have an intimate view into the world of advertising and to connect with peers and professionals in the field. I would highly recommend attending the event to students in the field! Plus, there were bagels and a hashtag— what more can you ask for in an event?
Communication: Public Relations and Electronic Media